Little Dragon – “Klapp Klapp” (Video)
A little late on posting, but we can’t have a Little Dragon release go by unnoticed! As briefly mentioned earlier this month, our Swedish gems are set to release their fourth studio album Nabuma Rubberband (UK May 12, US May 13) and are getting very creative in grabbing the attention of fans through their pre-promotions. Starting with a intimate video featured in their communal home, giving us a taste of what off stage life is like for the band. Last week was their most advantageous — a promotion with a personable touch. They instructed fans to visit their website, enter their phone number and Yukimi would call you, seemingly before your eyes. Each band member calls you and dispels some kind of information on what they’re doing or what they like to do, then they perform the track “Klapp Klapp” at the end. Ingenious in execution, further extending their free flowing vibe. Check it out here.
Below is the official video for “Klapp Klapp.” Unfortunately, it doesn’t feature the band in action, but I suppose the real treat is their phone promotion. Nonetheless, May 13th cannot come sooner!
Roseann V. Warren
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