British rapper Ty is one of those artists who has an uncanny ability to make you stop and pay attention to every word spoken. His new single on Tru Thoughts Records, “Like You Never,” is a reflective and somewhat melancholic, as it speaks to youth, music’s evolution from being distinct and unique to being empty, where true creativity is lost and diluted. In the track, Ty says that he’s not wanting to bring 90s rap back, we know that time has passed, but he (we) do yearn for more. ”Like You Never“ will appear on the “Kick Snare & An Idea” digital single, scheduled to release in April, and will be the first of two single releases for Ty on Tru Thoughts - the label that is home to Mark de Clive-Lowe, Zed Bias, Rodney P, and Alice Russell. Check out the video below, directed and shot by Adam Rogers and Bunny Bread in Aruba while working on a philanthropic youth project with Art Rules Aruba.