We first featured Giovanni James on Muphoric Sounds back in 2012, when he independently released the summer single “Shining.” Over the years, he has successfully transformed himself into many, forming a performance troupe called the James Gang, where they would incorporate acrobatic, magical elements to their shows with a distinguished aesthetic that is modern-day neo-Edwardian style, with an Alexander McQueen influence. Now signed to Warner Brothers Music, James’ first official release is the Whutcha Want EP, a collection of 6 songs that clearly show the expansiveness of his style, which he explains as being, “More of a gut-bucket, pop-rock soul madness, circa 1950/2030, with Stanley Kubrick on top,” as told in an interview with Mass Appeal. Starting with the title single, he talks about being authentic with a bravado that is purposeful in his quest to win the girl (she can either be turned on or turned off) but this man doesn’t care, as he knows, he’s got what you need because he walks the walk. The “Shining” is still that beautifully crafted song, using metaphors to reaffirm gratitude; with it, you are able to shine outward.
Shame on You” gives us a retro 50s style with the drowning guitar chords as James sings in a spitting riff. He believes, “Plenty of people in the world need shaming right now. I have my personal reasons for writing it, but would rather let the listeners’ own life narratives dictate the meaning for them,” he says about the song. Check out the video for “Shame On You” below.